An online version of the agora is reinventing the age-old bartering system in Greece in response to the economic crisis and introduction of capital controls in June.
Tradenow has more than 20,000 members who operate on a points based system to barter for anything from goji berries to an apartment in Athens or a plot of land for sale on a Greek island.
“After the capital controls were imposed in June, companies began to call us to find out how they could benefit from bartering,” Yiannis, Delyiannis CEO and co-founder of Tradenow told Sputnik.
“It is a fact that there are liquidity issues, but there were liquidity issues before the capital controls were introduced — capital controls just made it even harder for people and suddenly companies were calling us to find out about Tradenow and the benefit of bartering.”
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Delyiannis explains that the system is “a cultural thing” and that it’s not just about being “rich or poor”. “We don’t waste anything,” he told Sputnik.
“We don’t want to throw anything away — we recycle everything. It’s not just about being for poor people, I agree that for them the value of being able to barter is even greater, but it’s more of a cultural thing.
“We have people from everywhere, from Athens to little villages and small islands with big companies and farmers, all bartering.”
The site has 8000 different items available to be traded on the Internet platform, “from a clock to an apartment.”
“It’s based on a points system where each point equals one euro. Gadgets are the most commonly traded items — things like smart phones,” Delyiannis explains.
“You can earn them through the system when you make a trade we give away points — if you invite a friend you get ten points — but you can earn them without paying anything.
“It’s a modern bartering system and we encourage people to see that trading still has value.”
The cashless economy looks set to continue in Greece, where capital controls imposed on the country’s banks remain in place and pressure is mounting on the Syriza party to follow through with the austerity measures Alexis Tsipras traded the Troika — whilst bartering with the people of Greece.